Building Distinctive Brand Assets (9780190311506)

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.This book is for anyone with a brand.It is a book about future-proofing your brand's identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them.Do you want to get better at branding?You'll learn which strategies and actions work, as well as which ones don't, to help you take advantage of opportunities and avoid minefields.

Product details

• Format Hardback | 248 pages
• Dimensions 162 x 235 x 17mm | 452g
• Publication date 01 Jul 2018
• Publisher Oxford University Press Australia
• Imprint OUP Australia and New Zealand
• Publication City/Country Melbourne, Australia
• Language English
• ISBN10 0190311509
• ISBN13 9780190311506
• Bestsellers rank 88,083

Download Building Distinctive Brand Assets (9780190311506).pdf, available at ebookdownloadfree.co for free.

>DOWNLOAD NOW<